A few weeks ago, I was granted the opportunity to catch a handful of my favorite horror movies. These included a couple of the Saw movies and The Ring. Unfortunately, I had to receive my thrills in bits because it was the night that MTV revealed the VMAs.
Between channel flips, I breathed in the familiar atmosphere of performance and quirky remarks of the elite. The sixteen-year-old me would have quickly dropped the desire to delve into terror to soak in the doings of the celebs. When one becomes aware of the monotony and the commercialism, there is really nothing to be thrilled about. To satisfy the sake conversational currency, I watched some of MTV’s eventful evening (but not without tossing some sarcasm while watching).
However, the potential for excitement to grow sometimes resides in MTV’s revealing of upcoming reality programs during the VMAs. At the end of the award show, viewers were presented with a snipet of I Just Want My Pants Back.
The excitement might become flatlined after I had some flashes of familiarity. The show surrounds the misadventures of a young man in graduate school who attempts to retreive his pants after a night with someone. It also comes equipped with generation y and x gems: hardcore partying, drugs, and (shhh) sex.
Sound similar? Even though it won’t premiere until January and is clever in its theme, I forsee another Skins.
In case one is not familiar with that program, I’ll fill in the gist of it. The focus of Skins was to follow high schoolers’ risky activities: hardcore partying, drugs, and (shhh) sex.
One can imagine the critcism that this one received.
Well, it did, and the show no longer plays on television. It now rests in the public’s minds of how some have the capacity to condemn the airing of no-nos of society. However, watching the preview of “I Just Want My Pants Back” made me wonder if it was MTV’s attempt to resurrect the sensual appeal (and possibly sour acts) in Skins. The bottom line is that MTV’s ghost of Skins could making a comback, but this time dressed up in an older cast to possibly avoid the harsh critics.
That leaves me to assess the show and link it to one paradigm that has been associated with mass media. The critical/cultural approach, which is qualitative in its description of media, was first used in the middle of the last century once media began evolving. It asserts that consumers of media (televison watchers, newspaper readers, and radio listeners) have the power to sculpt the products of mass media and alter their definitions.
The sensualization that was showcased in I Just Want My Pants Back is an example of this method. Younger audiences, which dominate MTV, are mostly astounded by like behavior. It is attractive. It is relative. For some, it pinpoints their lifestyles. Most importantly, these viewers held the power to receive a television program to suit themselves.
My desire to catch some of the VMAs may not have been the equivalent to the dismal delight of The Ring, but it recovered some interesting segments of the media. We’ll have to wait to see if Skins remains transparent in pop culture relevancy, and we’ll soon find out if I Just Want My Pants Back becomes a darling of critics.